How Advertising Is Effective At Reading Its Target...

Life style magazines feature articles concerning the topic of interest to their subscribers: fashion, dating, fragrance, health and fitness, short stories by popular or renowned writers. The mainstay of such magazines, however, isn’t the news, advice, humor, or fiction but the photographs of beautiful young women wearing little or no clothing. In today’s society, most people are more obsessed with body image and their physical appearance, it has gotten to an extreme of having numerous number of ads on billboards and in magazines to influence an individual to lose weight. The â€Å"Make heads turn’’ advertisement is effective at reading its target audience of females who are trying to lose weight through the use of a sexy female model to persuade girls of ages 17 and above to lose weight. While looking for a magazine to write about, I came across a few ads in the life style magazine. This ad, for Xenadrine, is a weight loss produ ct which uses a very skinny and sexy female model in a bikini to sell its product. On the top is a big written word which says â€Å"make heads turn† the purpose is to convince girls of ages 17 or above who are having an hard time trying to lose weight or girls who sees themselves as being fat to buy this product and they will end up looking as beautiful as the female model, which will make guys heads turn, the metaphor makes head turn is something that most girls want, to be so interesting orShow MoreRelatedOld Spice Ad Analysis1891 Words   |  8 PagesAdvertisement Analysis Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. 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How should the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement likely to be more influential than word of mouth? Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extentRead MoreMasculinity in Chuck Palahniuks Work7062 Words   |  29 Pagesuncover what Palahniuk portrays as the cause of emasculation, if anything at all. To begin I will discuss the excess of recent decades and how it has effected men’s lifestyle, in reference to money, media, consumerism and access to information. Following on from this I will discuss Palahniuk’s exploration of sex and sexuality in order to gain understanding of how modern men respond to love, relationships, pleasure and pro-creation. 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Law Office Management Unit 5 Free Essays

PA305: Law Office Management Unit 5 Assignment ? Goals 1. Always be approachable 2. Always be responsive 3. We will write a custom essay sample on Law Office Management Unit 5 or any similar topic only for you Order Now Efficiency 4. Devote ourselves and our work to our clients 5. Dedication to the satisfaction to the satisfaction of our clients 6. Dedicated to the well-being of the client 7. Make sure all clients are happy 8. Develop a sophisticated system 9. All clients questions and concerns will be addressed in an organized and timely manner 10. Exceed expectations of the client 1. Supply donations and Pro Bono work each month. 12. Morally and ethically work to ensure justice is served for everyone. Mission Statement Crystal Jones is an innovative general practice firm, specializing in civil procedure and family law. Here you get a small town feel from a city firm; we will always be approachable, responsive, efficient and devoted to our clients. Our staff is dedicated to the satisfaction, well-being and happiness of each and every client. Technologically sophisticated systems, mean inquiries and concerns will always be addressed in an organized and timely manner. Crystal Jones is ever evolving, raising the bar for clients in the future. We promise to do our best to exceed all expectations of our clients, devoting ourselves to the issues at hand, until they are fully resolved. Our dedication does not stop at our clients; we are fully dedicated to our community supplying donations and Pro Bono work each month. At Crystal Jones we will morally and ethically work to ensure justice is served. How to cite Law Office Management Unit 5, Essays

Caribbean Slavery free essay sample

Slaves were people captured in war, used to settle a debt, or made slaves as a means of punishment. The Spaniards in the Caribbean had little need for African slaves in the early 1500s for various reasons. The Treaty of Tordesillas, which was a line of demarcation drawn north to south, west of the Azores and Cape Verde’s, stipulated that the areas west of the line belonged to the Spaniards and the east to the Portuguese. As a result of the treaty Africa was on Portugal’s side of the line, so in order for Spaniards to obtain African slaves they had to go through the Portuguese. During the period of the early 1500s the Treaty of Tordesillas resulted in the Portuguese being the first nation that the Spaniards granted an asiento. This was granted in 1515. These special licenses, asientos, only allowed a specific number of slaves into a diverse number of countries and limited the need for African slaves. The cost to ship slaves from West Africa to Portugal and Spain and then to the Americas proved prohibitive. There was easier access to Taino labour and it was unnecessary to spend extra money on importing slaves. Tainos were used to find and mine the gold because they were familiar with the surroundings and there were enough Tainos to mine the little gold the Spaniards had found. Indentured servants or white servants also contributed to the need for only a small number of African slaves in the 1500s. Indentured servants (contracted workers; poor people from Europe) started to migrate to the Caribbean from Europe, as the Caribbean were advertised as having prospects of a new life and jobs. Their contracts usually lasted four to five years. The islands that were found in the Caribbean needed to be developed in order to make them suitable for living. The Spaniards offered property as an incentive to attract people who would develop the islands and settle there. This was how indentured servants were coaxed into migrating. Eventually however, the Amerindians and white servants were no longer a sufficient labour force. B. The Amerindians were not used to the working conditions and thus died. Also, Old World diseases such as measles, diphtheria, typhus, cholera, scarlet fever, chicken pox, yellow fever, whooping cough, smallpox, influenza and gonorrhea affected them while some died from depression. Indentured servants were unskilled in cultivation and unwilling to work. They were unaccustomed to the conditions of the Caribbean and succumbed to various New World diseases such as syphilis and yellow fever. Africans worked harder, survived the conditions of the Caribbean better (similar conditions existed in Africa), knew how to plant tropical plants, and were more resistant to Old World diseases. They were also less costly than indentured servants and there was a more constant supply of African slaves than indentured servants. The trade winds which blew from east to west made coming to the Caribbean from Africa very easy. That is in comparison to traveling from Europe to the Caribbean which was difficult as the trade winds worked against sailing ships. Also ships had a longer distance to cover when they sailed to the Caribbean from Europe. African slaves were their master’s property. Masters could do whatever they pleased with the African slaves as they paid for them and they were their property. Offspring produced by said slaves was also their master’s property. This added to the reliability of African slaves as there would always be another generation to enslave. Indentured servants could easily escape as they had the same appearances, knew the culture and language and therefore could easily blend into the crowd and disappear with the influx of people coming and leaving the Caribbean islands. Africans could not do this because of their colour and it would be difficult for them to escape. This added to the appeal of using African slaves. Plantation owners became greedy and no longer wanted to give or offer their sugar lands so as to attract indentured servants to come to the Caribbean. The plantation owners saw the Africans as a commodity therefore did not have to give any incentive to attract them because they were their property and enslaved to them. For these reasons the Africans were seen as a perfect source of labour. Increased work resulted in increased productivity, which increased the wealth of the Spaniards. C. By the 1600s and 1700s African slaves became more popular in the Caribbean. Amerindians had died out by the 1500’s due to diseases, overwork and ill-treatment. Indentured servants had lost fervour in coming to the Caribbean as it was costly to travel and the chances of surviving the tropical conditions were slim. Some ran away, breaking their contract, to become Buccaneers. The decline in the number of available indentured servants and Tainos, and the growth of the colonies increased the need for labour. Sugar had become very popular and was in demand on the European market. The wealth that sugar brought was recognized and more land as cultivated for sugar production. The sugar revolution had begun and the Dutch saw an opportunity to sell slaves in the Caribbean as there was a rise in labour needs. The Dutch were granted an asiento in 1667, by this time Dutch trading in African slaves became very popular. Additionally, slaves were severely abused and thus many died. The rapid demise of slaves from the harsh conditions resulted in a constant need and t his also added to the â€Å"great extension of African slavery in the rest of the Caribbean in the 1600s and 1700s†.